Racemarket Insights
The European Motorsport Marketplace in Numbers
October 2026
A monthly snapshot of marketplace activity, inventory, buyer engagement and audience trends across the Racemarket European network.
Overview
October at a glance
146
New listings published
+60% vs. September
€8.500.128
Asking value of new listings
+52.6% vs. September
*Does not include listings set as "Ask for price".
651
Buyer enquiries sent to sellers
+17% vs. September
*Includes only email enquiries, excl. phone and Whatsapp.
273.392
Unique visitors
+25% vs. September
2min 45s
Average time spent on site
+1s vs. September
13 items
Marked as sold
+0 vs. September
Figures cover listings published between 1 and 31 October 2026 across the Racemarket network. Asking value reflects recorded numerical asking prices only.
Introduction
October activity increased across the marketplace
October was by far the most active month in terms of new listings recorded so far in 2026. Sellers published 146 new listings across the Racemarket network, a 60% rise in comparison to previous month.
The inventory published during the month carried more than €8.5 million in recorded asking prices, similar to the ones submitted in September. That figure represents the combined numerical asking value of new listings, and it excludes listings offered without a numerical price.
Buyer behaviour followed supply. The listings published in October generated 651 buyer enquiries sent directly to sellers, and 13 items have been marked as sold.
Month on month
Marketplace activity
| Metric | October 2026 | September 2026 | Change |
|---|---|---|---|
| New listings | 146 | 91 | +60% |
| Combined asking value | €8.50M+ | €5.57M+ | +52% |
| Buyer enquiries | 556 | 651 | +15% |
| Listings marked as sold | 13 | 13 | Unchanged |
Change is calculated on the figures shown. Sold listings are reported as an absolute difference because they are counted retrospectively.
Supply
What entered the marketplace?
New listings are grouped by the category each seller selected at publication. The distribution below shows where October inventory was concentrated across the network.
- 01Race Cars41+13 as in September
- 02Rally41+28 vs September
- 03Rally raid30+10 vs September
- 04Drift14+7 vs September
- 05Race car equipment7+1 vs September
The remaining listings published in October were distributed across other categories.
Concentration
Where are listings coming from?
Once again, October's listings were also highly diverse, with no single car model appearing frequently enough to stand out, therefore we will focus instead on the geographic distribution of listings by country.
| Rank | Country / Listings | New listings |
|---|---|---|
| 01 | Italy | 20 |
| 02 | Poland | 18 |
| 03 | Spain | 14 |
| 04 | Hungary | 13 |
| 05 | Netherlands | 11 |
Audience
Where is the Racemarket audience coming from?
273,392
Visitors
1,199,744
Listing views
2min 45s
Average visit duration
Top countries by share of visits
- 01United Kingdom11.7%
- 02France11.2%
- 03Italy10.5%
- 04Germany10.5%
- 05Spain5.9%
Shares are calculated on total visits recorded across the network during October 2026. Remaining visits originated outside the 5 countries listed.
Balance
Supply meets demand
Supply is what sellers choose to publish. Demand is what buyers search for. The two rarely align perfectly, and the gap between them is where pricing pressure and opportunity appear.
Supply
What sellers are listing
- 01 Race cars41 listings
- 02 Rally 41 listings
- 03 Rally raid30 listings
- 04 Drift14 listings
- 05 Equipment7 listings
Demand
What buyers are searching for
- 01 Race cars10.9% of searches
- 02 Rally5.8% of searches
- 03 Rally raid4.2% of searches
- 04 Race trailers2.3% of searches
- 05 General brands & queries*63.7% of searches
*General brands represent searches that are impossible to categorize as the query might contain brand name only like "Porsche, BMW etc".
October market observation
Inventory growth accelerates as buyer activity strengthens across the network.
October delivered the strongest month for new listings in 2026, with submissions rising 60% and combined asking value exceeding €8.5 million. Growth was particularly pronounced in Rally and Rally Raid, which together accounted for nearly half of all new inventory. Buyer engagement also strengthened, with unique visitors increasing 25% and direct enquiries rising 17%, indicating continued interest despite the approaching end of the motorsport season. Search activity remained concentrated around circuit racing and rally machinery, although brand-specific searches dominated overall demand, highlighting buyers' preference for particular manufacturers and models rather than disciplines alone. With 13 listings marked as sold, unchanged from September, the key opportunity heading into November will be converting increased marketplace exposure and buyer interest into completed transactions.
Measurement
Looking beyond traffic
Visitor counts describe reach, not intent. Racemarket tracks the behaviour that follows a visit, because each step closer to a transaction tells a different part of the market story.
- VisitorsReach & total audience size
- Listing viewsPassive product interest
- SearchesActive, targeted buyer intent
- EnquiriesDirect buyer engagement
- New listingsSupply
- Asking valueTotal marketplace liquidity
- Sold listingsTransaction volume & market turnover
Outlook
What happens next?
Racemarket Insights will continue tracking the marketplace every month. As the dataset lengthens, month-on-month comparisons give way to trend analysis across:
- Fastest-growing categories
- Most searched vehicles
- Supply versus demand
- Geographic trends
- Enquiry activity
- Asking-price trends
- Cross-border buyer behaviour
Network
Racemarket in numbers
20
European marketplaces
24
Countries
Reach the market behind the numbers.
The data published in Racemarket Insights represents activity taking place inside a specialist European motorsport marketplace.
For companies selling racing products, components, equipment or services, Racemarket Apex provides access to this audience across the Racemarket network. Full control, start and pause any time, no contracts or long-term agreements. Your first campaign can be live in 5 minutes.
Explore Racemarket ApexMethodology & data notes
- Unique visitors
- Represents the number of unique visitors recorded on the Racemarket marketplace during the reporting period. Due to GDPR and cookie-consent requirements, analytics can only measure visitors who have consented to tracking. The actual number of visitors is therefore expected to be higher than the reported figure.
- New listings
- Refers to listings published during the reporting month.
- Combined asking value
- Represents the sum of numerical asking prices recorded for listings published during the reporting month. It is not transaction value, sales revenue or an estimate of total market value. Excludes listings added with price not specified.
- Listings marked sold
- Refers to listings from the relevant reporting period that were subsequently marked as sold. This figure should not be interpreted as the total number of transactions completed during the month. Some sellers leave listings active until they expire, while others remove their listings without marking them as sold. These listings are not included in this statistic.
- Buyer enquiries
- Represents enquiries submitted by users to sellers through the Racemarket marketplace during the reporting period. This metric includes only enquiries submitted through the marketplace enquiry form and excludes contacts made via phone or WhatsApp.
- Price disclaimer
- Some listings are published with an asking price such as “Ask for price” rather than a numerical value. Because these listings contain no numerical price in the database, they are not included in the combined asking-value calculation. The reported figure therefore represents the minimum recorded asking value of new listings with a numerical price, rather than the total potential value of all listings published during the month.
Racemarket Insights · October 2026 · Monthly Market ReportData recorded across the Racemarket European network